On June 17, Ford will unveil it’s new logo, first on the headquarters in Dearborn Michigan, then all around the world, on all new vehicles, and in all new advertising. The oval shape will be retained but the lighting and shadow effect will change.
The oval is a memorable visual symbol that conjures up great images of the storied experiences people have had with their Ford vehicles, said Jan Valentic, vice president for global marketing. Almost every one around the world has been touched by the oval: owning a great car, riding in a friend’s, singing about our great nameplate or seeing Ford vehicles on the silver screen. Ford, the oval, is a thread in the fabric of our culture.
