Ever vigilant Jossip has, again, spotted a Ford commercial that’s, shall we say, less than brilliant. Last week, on American Idle, Ford ran a commercial for its SUV wannabe, the Escape, to which Jossip so eloquently reacted to the ad’s horsepower claims by writing, “We take shits with more thrust.” This week, Ford ran a spot for its Focus that, as Jossip points out, mirrors a recent Volkswagen spot quite closely.
In the spot, a person takes the Focus out for a test drive and loves it so much, he races by the dealership and keeps on going. Sound familiar? It should. It’s the exact premise of a currently running VW commercial in which an overly excited VW test driver races past exits as the salesman tries to urge the driver to head off the highway.
You see, it’s really true. All great ideas are already taken.
