Everyone likes pictures right? After all, no one like to read anymore. Which is probably why Ford’s European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own.
And, yes, we understand the real reason behind the no words approach what with a hefty collection of different languages spoken on the continent.
Just don’t leave the sound on to long or you’ll get sick of that overly repetitive song that just keeps going and going and going — sort of like the Energizer Bunny.
Wunderman created the campaign with blogger outreach handled by We Are Social. Spain, France, UK, Italy and Germany are the countries targeted.
