Extending the original Fiesta Movement, Ford has signed on 40 people in 16 cities and paired them in teams of two to complete a series of missions and challenges locally. As before, Fiesta Agents will record their every move and upload it for the rest of the world to consume and, from the release, “redefine the way Fiesta is brought to market by interacting with consumers online and offline, while bringing Fiesta to their communities.”
“This was a natural progression from the first phase of the Fiesta Movement,” said Connie Fontaine, Ford Brand Content and Alliances manager. “Chapter 2 will still be rooted in social media, but this time the content will also live offline and find its way into new mediums. Fiesta needs to clearly be the star now as the agents share their work within their communities and beyond.”
You see? It’s all about the car now and not the social media personalities. Or so it is hoped.
It all begins March 10. Follow here.
