Ford Backs Out of Eminem Marketing Deal

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Ford was set to feature one of its new Fusion cars in the Eminem video, “Ass Like That” but, while Ford has no problem with Eminem, the automaker said the song’s lyrics were just too racy for the Ford brand and backed out of future dealings with the singer. In the song, in reference to Gwen Stefani, Eminem asks, “Will you pee-pee on me please” and in reference to Jessica Simpson, Eminen sings, “Jessica Simpson, looks oh so temptin’, Nick I ain’t never seen an ass like that. Everytime I see that show on MTV my pee-pee goes doing, doing, doing.” Apparently, it’s a bit too hard for the Ford target audience.

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Steve Hall

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