Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films’ Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.
It’s nice to know a toothpaste company can appreciate the importance of the forced smile.
