iMediaConnection contributor Robert Moskowitz offers up the standard reasons why marketers should consider adding a weblog to their marketing plans. Pardon us for yawning as we’ve heard it all before but with respect to those who still haven’t, Moskowitz says blogs put a human face on a company, can be useful in obtaining free research, can tie people closer to a company by involving them with the comment section of the blog, provide a platform to leverage industry opinion leaders and can increase the awareness of a company through weblog’s ability to climb high on Google’s search results for the company.
