For Some, Football’s Not a Game; It’s Destiny

nike-fincher-baby.jpg

This Nike ad follows football players LaDainian Tomlinson and Troy Polamalu from birth to adulthood. They kick violently in their sonograms, leap coffee tables with a single bound and otherwise demonstrate a prematurely epic vigor — until they meet, face-first, on the football field as adults.

Directed by David Fincher for Wieden + Kennedy. Background music — which reminded me of the opera scene in The Fifth Element — invests the playful cradle-to-scrimmage clips with uplifting, almost heroic scope.

Picture of Steve Hall

Steve Hall

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