If you’re in the business of selling items of, say, an “adult” nature such as lingerie, pornography and sex toys, you can’t really expose your wares in your advertising. Beate Uhse AG found an ingenious way around this unfortunate fact with this directional billboard featuring four naked women with all the OMG-you can’t-show-that-in-public parts neatly covered with an arrow.
The creativity – or the prurient persona of the work’s creators – behind this one is to be applauded. Show the “product.” Make it easy to find said “product.” The work was created by Cayenne.
