The guys over at Brand Experience Lab were kind enough to share this ad for Silverjet‘s “women-only loos” with us.
The concept was clever and probably would have rung unexpectedly fresh if, twice before watching it, we weren’t told the approach would be “a little different for an upscale airline!”
But since the surprise was spoiled and we are for the most part tired of Mile High Club jokes, the whole thing seemed kind of trashy.
If we ever harbored any doubts about whether gender division actually prevents the nice from going naughty, we would have visited a public men’s room at 2 AM or picked up a Colette novel.
