For ‘Grown-Man Insurance,’ Add Pigment to Ad Pitch

allstate%20bleep.png

For Allstate, Cutters and Burrell, Chicago bleep the f-word with a carload of cool black guys. This is yet another one of Allstate’s attempts to get its good hands gritty. See its biker boys, its Kasey Kahne ass-shot, and its dramatic swan dive.

You know, none of our friends have ever admonished us to “get some grown-man insurance.”

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

There’s a certain kind of person who, somewhere in their 60s, quietly stops justifying their choices in conversation — not because they’ve stopped caring, but because explaining yourself loses its urgency when you finally like who you are

Global English Editing

8 phrases people use when they’re overwhelmed but don’t want to admit it

8 phrases people use when they’re overwhelmed but don’t want to admit it

Hack Spirit

If you want people to feel comfortable around you, say goodbye to these 8 conversational habits

If you want people to feel comfortable around you, say goodbye to these 8 conversational habits

Hack Spirit

Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Global English Editing

9 things adult children remember about their parents’ homes long after they’ve moved out

9 things adult children remember about their parents’ homes long after they’ve moved out

Hack Spirit

8 small habits of grandparents whose grandchildren actually look forward to visiting

8 small habits of grandparents whose grandchildren actually look forward to visiting

Hack Spirit