For Evian, It’s the Outside that Counts

Bottle Evianpret-à-porter HD.JPG

The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to “chic sophistication.” If you want to spend between $5.99-$9.99 for a bottle of water, you’ll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn’t even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth’s maple syrup. She seriously looks like she’ll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

A study on gesture found that moving your hands while you talk only lightens your mental load when the movement actually matches your words — waving them around at random doesn’t help

Global English Editing

7 things that were completely normal in the 70s and would be unthinkable now

7 things that were completely normal in the 70s and would be unthinkable now

Hack Spirit

9 things people who grew up in a big family do without even thinking

9 things people who grew up in a big family do without even thinking

Hack Spirit

8 forgotten pleasures of a house with the television switched off

8 forgotten pleasures of a house with the television switched off

Hack Spirit

9 small things that make someone a genuinely good neighbor

9 small things that make someone a genuinely good neighbor

Hack Spirit

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

People who do their best work in the early morning aren’t more disciplined — for some, it’s simply the one hour before the day has had a chance to talk them out of anything

Global English Editing