Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the ‘net, at That’s How I See It. A spot I’ve seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.
In general I feel like we’ve seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.
