FLY PIZZA Works with the Munchies, Not Against It

  • 1 min read
fly-pizza-smoking-papers.jpg

In a stroke of genius, Italy’s FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.

“The initiative was a total hit among FLY PIZZA’s customers: they took home smoking paper packages and delivery phone calls increased sensibly,” said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to “save money.” (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)

Research in motion!

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Steve Hall

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