Fly Emirates Pioneers the 15-hour Spot

  • 1 min read
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Think a :60 ad is pushing the limit? That’s a speck on Dubai’s extra-large ad landscape.

To promote its new non-stop route from Dubai to Sao Paolo, Fly Emirates has launched the world’s longest ad to match the 14 hour 40 minute flight time.

Called Non-Stop Fernando, the web push features Sao Paolo native Fernando Ferreira, raving about all things Brazil in a single 14 hour and 40 minute take.

Fernando was kind enough to load a trailer on YouTube. He also provided a log of topics — ranging from dancing Bossanova to Brazilian cooking — so ADD-impaired flyers can cut right to the “good” stuff.

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Steve Hall

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