In a new Lowe and Partners Prague-created Czech Republic ad for “relaxing” soft drink Zenonade, a flight attendent, while performing pre-flight instructions, tells herself, “I’m going to be the first to leave this plane, and you’re all going to die.” The camera then scans the cabin and she adds, “Dead. Dead. Dead.” Finally, she points at herself and says, “Alive.”
While an ad like this might normally cause an outcry, reaction has been controversy-free. Lowe and Partners CEO Martin Lochman told The Huffington Post, “I expected it to be worse. This is not meant to be serious.”
The ad’s strategy resulted from the brand having never been officially tested for its “relaxing” properties hence, it must be consumed “at your own risk.”
