
For the launch of Itravel Footwear’s new travel site, J3tLag, flight attendant-clad models roamed the streets of New York handing out promotional material for the site. The site is authored by contributors such as CoolHunting’s Josh Rubin, Flavorpill, “travel and play companion” Jet Set Lara, Fodder’s John Rambow, Johnny Jet, and others. The site promises to be all things hip-travel. More images of the promotion here.