Flanked by ’72 Dolphins, Reebok Politely Seeks Super Bowl Buzz

72-miami-dolphins.jpg

This ad for Reebok aired after the game ended on Super Bowl Sunday. It’s called “Giants, Welcome to Perfectville.”

The premise: the 1972 Miami Dolphins — the only undefeated team in NFL history — have long been living in a sleepy but sunny town called Perfectville. One of the members receives a gift from the NY Giants playfully marked, “Enjoy it for one more year.”

Other tame leaps at humor include players reliving games, but slowly forgetting what positions they played.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

What serious readers do differently — and why it makes them better writers

What serious readers do differently — and why it makes them better writers

Global English Editing

Giving feedback on someone’s writing without damaging the relationship

Giving feedback on someone’s writing without damaging the relationship

Global English Editing

7 phrases warm-hearted people use that make others feel instantly at ease

7 phrases warm-hearted people use that make others feel instantly at ease

Hack Spirit

Why the most thoughtful people are often the slowest to give advice

Why the most thoughtful people are often the slowest to give advice

Hack Spirit

Why your first draft is supposed to be bad (and what that means for how you write)

Why your first draft is supposed to be bad (and what that means for how you write)

Global English Editing

7 things naturally curious people do that make others want to keep talking

7 things naturally curious people do that make others want to keep talking

Hack Spirit