Early this year, Cadillac launched a campaign which consisted of five second commercials and a contest where people could submit their own five second creation with the best one winning a Cadillac CTS-V. This week, America Online and FOX are taking the five second spot out of the realm of novelty and institutionalizing it with a buy on FOX’s Prison Break. The five second ad will air as the last spot in a pod, a position negotiated buy AOL media agency, Initiative. AOL’s Senior VP of Brand Marketing Richard Taylor hopes to negotiate deals with other networks to air the five second unit.
