Here’s a quirky campaign from Sheetz, a convenience store that’s actually a restaurant. With five new commercial created by Tattoo Projects, the brand aims to inform 16-24 year old guys that it’s, well, the place to be. And the campaign achieves this with whacky spots that feature oddities such as a beard growing contest, a dude becoming a bird, the Force ripping a girl’s clothes off, a guy who becomes a super hero and other oddities. All of which support the tagline, “just because we don’t look like a restaurant, doesn’t mean we’re not one.”
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