Influencer marketing has, to date, focused mostly on “uber influencers” with high Klout and PeerIndex scores and/or those with a high number of fans/followers. In this whitepaper from Crowdtap you will learn why that focus is misplaced and why peer influencers are more important to a brand marketers than uber influencers. This whitepaper, part of our free whitepaper offering, will address:
– The history and current state of influencer marketing
– Why peer influencers are the key to any influencer marketing strategy
– Five critical steps for developing a successful influence marketing program.
