FirstBank Makes Ski Mask Joke. Oh, How Gauche!

  • 1 min read
TDAFBSkiMask72.jpg

Colorado’s FirstBank hopes to nail younger customers by pushing its mobile banking product.

“Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are,” the pressie explained. But we suspect the choice of media buy — just Colorado ski resorts — had as much to do with TDA Advertising’s one-hit wonder of a slogan as the demo did.

“Bank in your ski mask without getting arrested,” the ads deadpan. Yeah, that’s not gonna work in a shopping mall.

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Steve Hall

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