Colorado’s FirstBank hopes to nail younger customers by pushing its mobile banking product.
“Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are,” the pressie explained. But we suspect the choice of media buy — just Colorado ski resorts — had as much to do with TDA Advertising’s one-hit wonder of a slogan as the demo did.
“Bank in your ski mask without getting arrested,” the ads deadpan. Yeah, that’s not gonna work in a shopping mall.
