First Quarter Ad Recall Ratings Released

  • 1 min read

Ad Age and IAG have released their Q1 Top Spots study. The study measures recall levels such as brand recall and likeability. The top spots for the quarter where dominated by superbowl spots including Budweiser’s “Zebra Referee”, FedEx’s “Castaway”, and Burger King’s “Steve Harvey Live”. Read the summary article here and download the full study here.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 habits of people who look and feel younger than their age, without ever discussing it

9 habits of people who look and feel younger than their age, without ever discussing it

Hack Spirit
The writers whose work reads as unmistakably human aren’t the ones avoiding AI on principle — they’re the ones who never stopped writing like themselves in the first place

The writers whose work reads as unmistakably human aren’t the ones avoiding AI on principle — they’re the ones who never stopped writing like themselves in the first place

Global English Editing
If you want a stronger bond with your adult children, it might be time to say goodbye to these 7 habits

If you want a stronger bond with your adult children, it might be time to say goodbye to these 7 habits

Hack Spirit
8 small ways to shut down a manipulator without raising your voice

8 small ways to shut down a manipulator without raising your voice

Hack Spirit
Some of the loneliest people you’ll meet are the ones everyone describes as easygoing, agreeable, and low-maintenance, they learned long ago that having needs was the fastest way to be left out

Some of the loneliest people you’ll meet are the ones everyone describes as easygoing, agreeable, and low-maintenance, they learned long ago that having needs was the fastest way to be left out

Global English Editing
People who go quiet in group conversations aren’t always shy or withdrawn, many simply stopped expecting anyone to follow up on what they said

People who go quiet in group conversations aren’t always shy or withdrawn, many simply stopped expecting anyone to follow up on what they said

Global English Editing
Load more