Among ABC, CBS and NBC, ratings for women 18-49 are down cumulatively 13 percent. For women 18-34, ratings are down even further at 16 percent. The drop offs are coming mainly from daytime soaps. Perhaps women have finally realized that their own lives are, in fact, more exciting than watching the same person have sex with 12 different people over the span of 30 years. John Consoli’s got all the details over at MediaWeek.
