A billboard in Sioux Falls for Avera Health’s WhyImAlive.com which touted the importance of having a family emergency medical plan showed a woman sitting on a gurney in front of a smoking car after an accident. The agency that created the board, BVK, put a smoke machine behind the billboard so the smoke on the billboard would appear to continue upward into the sky.
While the billboard drew many people to the website, the local fire department wasn’t too happy with the stunt and had the smoke machine turned off after just two days. The campaign is still up and running but it’s now smokeless.
