Advertising Age’s Laura Martinez comically comments on the launch of a line of jeans from Fiorana which are cut to accommodate the stereotypically Latina butt such as the ones attached to Jennifer Lopez, America Ferrara or Vida Guerra (OK, she’s Cuban but still).
Fiorana President Mike Braden tells us, “The Latina body is different in waist and hip structure. When wearing Anglo cut jeans, there is always a fit problem around the waist area.” Martinez ponders the point by wondering why she, who is of Latina descent, does not possess the bootylicious qualities Braden seems to believe all Latina women possess.
Maybe we can clear things up a bit here. All Latino woman do not have enormous butts. All Asian women are not flat with flat noses. All Swedish women are not blond. All black women don’t have huge boobs. All black men don’t have foot longs. We could go on but you get the point.
