“Insane Crash” is a coupla months old and continues Sprite’s “Freedom from Thirst” campaign, which launched in 2005.
From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.
The first slam sparks a chain of equally inexplicable — but apparently thrilling! — martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.
