Remember that Figleaves Lingerie poster that caused a stir in London? If you don’t recall, see the image to the left. The campaign has brought the brand a 65 percent increase in sales. Furthering the delivery of its message that hot women do, indeed, look hot in lingerie…even if those women make up less than one percent of the population of hardly come close to representing the average woman…the brand has created a video.
The video highlights the poster’s affect on those who pass by it. It’s nothing to write Cannes about but it’s a funny take on a brand poking fun at itself. Reportedly there have been various accidents in and around the Tube as men angle for a better glimpse of the very hot Martina Volkova.
