A recent poll by MediaLife found media buyers believe only half of all media reps have a clue and know anything about what they are selling. The biggest area of media buyer complaints centered on sales reps’ wasting precious time with too many sales calls, unpreparedness and overselling. Granted, there are certainly a lot of clueless sales reps out there but we quite sure we’d bet sales reps would say there’s some pretty clueless media buyers out there too.
