Fickle Men Drink Fickle Whisky … and That’s All There is to Say About That

wiserhood-whiskey.jpg

Wiser’s Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn’t actually mean much; just that they’ll only drink “the most uncompromising whisky on the planet.”)

A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.

There’s also a semi-fun ice cube-catching game behind a statuette of The Thinker.

By John St, which recently did a breast cancer thing involving mens’ hyper-fixation with boobage.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Writers who thrive in comment-driven, prompt-based online culture haven’t abandoned solitary drafting — they’ve learned to treat the blank page as a conversation

Global English Editing

9 forgotten life lessons from the 1960s and 1970s that shaped stronger generations

9 forgotten life lessons from the 1960s and 1970s that shaped stronger generations

Hack Spirit

8 small gestures that make you instantly likable and easy to be around

8 small gestures that make you instantly likable and easy to be around

Hack Spirit

9 things highly intelligent people almost always notice about others

9 things highly intelligent people almost always notice about others

Hack Spirit

10 phrases that seem harmless but are actually loaded with judgment

10 phrases that seem harmless but are actually loaded with judgment

Hack Spirit

If you commonly use these 7 phrases, you’re more intelligent than you may realize

If you commonly use these 7 phrases, you’re more intelligent than you may realize

Hack Spirit