When we first watched this spot from Keta Keta for the hyper fuel efficient FIAT Panda, we didn’t get it. That’s probably because Keta Keta tells us the logic of the spot works on three levels: fuel consumption by the West indirectly funds terrorist activities, Panda saves so by buying it people are aiding in the fight against terror and finally, if we call owned Pandas, people like Osama would be washing windshields instead of carrying out terrorist acts. Well that hurt. That’s too much thinking. The spot’s still weird enough to like though.
