Here’s a fun one. To illustrate the Fiat Uno’s great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. The agency installed flow monitors of sorts in urinals. Based on the amount of pee dispensed by the urinal visitor, an image of the Uno on a flat screen mounted above the urinal would travel a certain distance. The more pee, the further the car would travel. Check out the case study video below.
