And now, for the final act, Fiat will pull a rabbit out of a…tortoise shell? Damn. Why do marketers always have to go a mess with magical metaphors just to create strange looking ad campaigns? Oh well. All in good fun. Oh and to sell a few cars as well.
Along with a rabbit shacking up in tortoise shell, the campaign offer an owl sprouting peacock feathers and a spider sporting a beetle shell. Somehow this sells cars. Giovanni + DraftFcb, São Paulo created.
