The Festival of Media Global 2011 is out with its conference agenda and speaker line up. The Festival of Media gathers creative media strategists, new media developers and business leaders in the advertising industry. In a shift from past years, the conference will also bring in visionaries from outside the industry to offer an alternative perspective on the business.
Experts in global film, gaming and music will present thoughts on how to “Harness The Cultural Zeitgeist” while a review of the Japanese mobile market and presentations from early stage businesses will offer attendees insight into “Emerging Opportunities and Future Game-Changers.” A panel entitled “New Directions for Marketing” will feature the VP of Global Media Services at Kraft Foods.
And delving into content, a panel entitled “If Content is King, who is Running the Kingdom?” will cover brand opportunities within online story-telling and app creation. Content creators such as screenwriter & producer Tim Kring, creator of Heroes and the man behind Kiefer Sutherland’s new series Touch will also be appearing within the “Social Connections” session, discussing “Ideation and the Social Network” alongside the VP for digital media and marketing from RIM.
Other sessions will take look at the client perspective with insight from Michael Donnelly, Group Director Worldwide Interactive Marketing, The Coca Cola Company and Pete Blackshaw, Global Head of Digital & Social Media, Nestle.
Check out the full agenda here.
