Feds Spend Money to Sell Money in New Ad Campaign

The new $20 bill is getting 1.6 million $20’s put behind it to let everyone now it really is a $20 and not Monopoly money. The U.S. government is launching a $32 million campaign to let us know about the redesigned $20 bill. Subsequent campaigns will follow to promote the new $50 and $100 bills that will begin circulation in 2004 and 2005 respectively.

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Steve Hall

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