For the past ten years, FedEx has been an official sponsor of the NFL. Previous ads focused on the brand’s sponsorship of the FedEx NFL Air & Ground Players of the Week. This year, FedEx, with help from BBDO New York, is shifting the focus of its football-themed spots to its new FedEx Delivery Manager product which allows customers more control over their package deliveries.
Two new spots, which debuted Sunday during NFL Football broadcasts, target NFL fans with silly but witty humor that squarely falls into the “you’re an idiot until you’re not” category.
