Fedex Placed Ad to Recapture Image Tarnished by Jeopardy Winner

  • 1 min read

FedEx, apparently horrified that Jeopardy player Ken Jennings lost his streak by answering the “Most of this firm’s 70,000 seasonal white-collar employees work only four months a year” with FedEx, kicked its agency, BBDO, into pop culture capitalization gear. Not wanting to allow consumers to perceive FedEx employees as a bunch of seasonal slackers, it had BBDO place a gigantic ad in USA Today.

The ad read, “There’s only one time FedEx has ever been the wrong answer. Congratulations Ken Jennings on your amazing Jeopardy! winning streak. And thanks for mentioning our name. Even if it was the one time you shouldn’t have.” Ha ha.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

A national survey found that the share of men reporting they have no close friends at all climbed from 3 percent in 1990 to 15 percent by 2021, with the steepest rise showing up right around the age most men leave the workforce

Global English Editing
8 things people who practice real non-attachment do when their plans fall through

8 things people who practice real non-attachment do when their plans fall through

Hack Spirit
If you want to stop needing to be right in every conversation, say goodbye to these 8 habits

If you want to stop needing to be right in every conversation, say goodbye to these 8 habits

Hack Spirit
8 quiet habits of people who make waking up at 5am look effortless

8 quiet habits of people who make waking up at 5am look effortless

Hack Spirit
People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

People who apologize before anyone’s said what’s wrong may be doing more than displaying extra manners — research on parentification has found that children who grow up feeling responsible for a parent’s emotional state can carry that habit of anticipating, managing, and taking responsibility for other people’s feelings into their adult relationships, long after the household that taught it is gone.

Global English Editing
7 things people who travel alone learn that group travellers never do

7 things people who travel alone learn that group travellers never do

Hack Spirit
Load more