We like this Kia ad. The Cannes press Lions jury liked this ad. They liked it so much they awarded it a Silver Lion. The ad pimps Kia’s dual zone air conditioning with alternating cartoon images of a clean cut classroom scenario and a classroom scenario that is decidedly less clean cut.
It got the point across if in a very twisted manner. You can have it your way riding in a Kia. Just like a horny teacher whose mind wanders in the classroom. Twisted but it gets the point across. The problem is the ad never ran. And that’s a no-no when it comes ti winning a Lion. Or any award for that matter. Kia disavows the ad and has said it never ran and was never approved.
Brazilian agency Moma Propaganda submitted the ad which has now had its Silver Lion rescinded and the creatives listed on the credits for the ad have been banned from entering work in next year’s festival. This is the first time the Cannes Lions organization has implemented such a ban. The campaign also had a Bronze Outdoor Lion taken away for another execution of the campaign.
So who’s more twisted here? The agency for creating and submitting it? Or Cannes for shortlisting and awarding it?
See the full ad here.
