Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

pwnmeal.jpg

Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.

Of the stunt, the agency said, “The concept may sound ridiculous, but it’s not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky.”

Yes. the Product is fake. On the faux site for the product, you can check out the product’s flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 morning habits that separate disciplined people from everyone else

9 morning habits that separate disciplined people from everyone else

Hack Spirit

A generation raised without adults mediating their arguments learned to communicate directly, because no one was going to do it for them

A generation raised without adults mediating their arguments learned to communicate directly, because no one was going to do it for them

Global English Editing

8 signs someone is attracted to you but won’t admit it, even to themselves

8 signs someone is attracted to you but won’t admit it, even to themselves

Hack Spirit

9 qualities of a truly good woman that show up in how she treats people who can’t help her

9 qualities of a truly good woman that show up in how she treats people who can’t help her

Hack Spirit

8 things classy people do when someone is rude to them

8 things classy people do when someone is rude to them

Hack Spirit

8 things parents do that make their adult children feel genuinely welcome at home

8 things parents do that make their adult children feel genuinely welcome at home

Hack Spirit