Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

pwnmeal.jpg

Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.

Of the stunt, the agency said, “The concept may sound ridiculous, but it’s not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky.”

Yes. the Product is fake. On the faux site for the product, you can check out the product’s flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs you’re a deeper thinker than most people realize

9 signs you’re a deeper thinker than most people realize

Hack Spirit

8 quiet signs you’re doing better in life than you give yourself credit for

8 quiet signs you’re doing better in life than you give yourself credit for

Hack Spirit

9 phrases classy people use to shut down rudeness without raising their voice

9 phrases classy people use to shut down rudeness without raising their voice

Hack Spirit

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

9 signs you’re outgrowing the version of yourself that needed everyone’s approval

Hack Spirit

You’re more emotionally mature than you think if you do these 8 small things

You’re more emotionally mature than you think if you do these 8 small things

Hack Spirit

People who can disagree with you without making it awkward usually do these 7 things

People who can disagree with you without making it awkward usually do these 7 things

Hack Spirit