Faux Oatmeal Punks Gamers (And Gamer Marketing) at PAX East Conference

pwnmeal.jpg

Poking fun at gamer marketing and culture, Digital Kitchen and Cards Against Humanity launched Pwnmeal Extreme Gaming Oatmeal this past weekend during the Pax East gaming conference in Boston.

Screens around the venue played an ad in which ripped athletes would down the oatmeal in slow motion as well as rub the stuff all over their bodies.

Of the stunt, the agency said, “The concept may sound ridiculous, but it’s not far off from the realities at these conventions. Gamers are hit with marketing for everything from caffeinated gum to beef jerky.”

Yes. the Product is fake. On the faux site for the product, you can check out the product’s flavors such as Strawberries and Carnage, No Scope Headshot Blueberry. MOBAnana Bread and Cinnamon K/D Ratiomeal.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 things deeply curious people do that make ordinary days feel interesting

9 things deeply curious people do that make ordinary days feel interesting

Hack Spirit

The difference between editing and proofreading (and why it matters for your work)

The difference between editing and proofreading (and why it matters for your work)

Global English Editing

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

8 small habits of people born in the 60s and 70s that make them wonderful neighbors

Hack Spirit

7 quiet signs someone has made real peace with getting older

7 quiet signs someone has made real peace with getting older

Hack Spirit

8 things emotionally mature people do when an old friend disappoints them

8 things emotionally mature people do when an old friend disappoints them

Hack Spirit

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Why we say one thing and mean another — the linguistics and cognition of the intent–expression gap

Global English Editing