Fat-Laden Breakfast Sandwich Miraculously Makes Cloud Stay Aloft

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Why anyone would think a 430 calorie, 29 grams of fat, 740 milligrams of sodium-laden breakfast sandwich would help a low lying cloud to float upward is a mystery. But Jimmy Dean does and that’s the scenario offered in this new TBWAChiatDayLA-created commercial for the the Jimmy Dean Sausage, Egg & Cheese Croissant which breaks today.

The spot marks the first time the Jimmy Dean Sun character has ventured beyoind the confines of his home and office. Now traveling in a Jimmy Dean branded food truck, Sun will now deliver happiness to anyone who’s feeling a bit down.

Picture of Steve Hall

Steve Hall

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