Fat Freed, Product Placement Slows, Fast Company Grows

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– The MyPetFat guy is giving away free pet fat to the first 50 people who guess the “secret of the scale.”

– Global product placement grew 37 percent in 2006 and is predicted to grow 30 percent in 2007 according to a PQ Media study.

– Fast Company magazine has just announced that its ad pages increased 9.1% in the first quarter of 2007 compared to the same period one year ago, according to The Publishers Information Bureau.

– San Francisco’s BART has hopped on the subway tunnel advertising train.

– Madonna and H&M are together again on fashion networking site Trendmill.

– Travelocity’s Traveling Gnome now has his own MySpace page. Tila will be sending a friend request any minute now.

– Riddle Productions has created a new game for MTV.com called Daily Rage will will incorporate brands into the actual game play.

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Steve Hall

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