Fashionistas Take to Streets of Hong Kong to Promote Mall

Steve Hall

Jan. 25, 2008
1 min read

So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall’s latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We’ve got images of the stunts here.

And there’s video of the campaign here:

https://www.youtube.com/watch?v=jn9WNhwoanE
https://www.youtube.com/watch?v=q_5Lncw88OA
https://www.youtube.com/watch?v=-mfo1tBIVbQ
https://www.youtube.com/watch?v=MWSYOD13YSs
https://www.youtube.com/watch?v=eeONw9qyKGM
https://www.youtube.com/watch?v=MzH-orX0nDc

Steve Hall

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Fashionistas Take to Streets of Hong Kong to Promote Mall

Steve Hall

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I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

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Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

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Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

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I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

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