Fashionistas Take to Streets of Hong Kong to Promote Mall

  • 1 min read
delay_no_mall.jpg

So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall’s latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We’ve got images of the stunts here.

And there’s video of the campaign here:

https://www.youtube.com/watch?v=jn9WNhwoanE
https://www.youtube.com/watch?v=q_5Lncw88OA
https://www.youtube.com/watch?v=-mfo1tBIVbQ
https://www.youtube.com/watch?v=MWSYOD13YSs
https://www.youtube.com/watch?v=eeONw9qyKGM
https://www.youtube.com/watch?v=MzH-orX0nDc

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

If you want people to feel comfortable around you, say goodbye to these 8 conversational habits

If you want people to feel comfortable around you, say goodbye to these 8 conversational habits

Hack Spirit
Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Researchers studying the “Matthew effect” in reading found that the sheer amount of time someone spends reading predicts long-term vocabulary growth even after accounting for how strong their vocabulary already was, which means the habit itself does compounding work that a single smart start can’t replace

Global English Editing
9 things adult children remember about their parents’ homes long after they’ve moved out

9 things adult children remember about their parents’ homes long after they’ve moved out

Hack Spirit
8 small habits of grandparents whose grandchildren actually look forward to visiting

8 small habits of grandparents whose grandchildren actually look forward to visiting

Hack Spirit
If someone genuinely respects you, they’ll usually do these 7 small things without being asked

If someone genuinely respects you, they’ll usually do these 7 small things without being asked

Hack Spirit
People who read the same book more than once aren’t always short of options — sometimes returning to a story is the closest thing they have to revisiting a version of themselves they haven’t fully said goodbye to yet

People who read the same book more than once aren’t always short of options — sometimes returning to a story is the closest thing they have to revisiting a version of themselves they haven’t fully said goodbye to yet

Global English Editing
Load more