So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall’s latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.
We’ve got images of the stunts here.
And there’s video of the campaign here:
https://www.youtube.com/watch?v=jn9WNhwoanE
https://www.youtube.com/watch?v=q_5Lncw88OA
https://www.youtube.com/watch?v=-mfo1tBIVbQ
https://www.youtube.com/watch?v=MWSYOD13YSs
https://www.youtube.com/watch?v=eeONw9qyKGM
https://www.youtube.com/watch?v=MzH-orX0nDc
