You’ve seen the the words spread across a T-shirt or some item of clothing and done the double take. Well, fashion label French Connection is doing the double take as well and ceasing the use of their brand acronym FCUK in future advertising. In the new ad campaign, the FCUK logo will be replaced by a series of ironic, self-referential phrases such as “Don’t make us say it”, “Something beginning with F” and “Haven’t you had enough influences for one day?”
