We know the French aren’t hung up about sex the way we Americans are who only hint at it in advertising and media in the most politically correct, conservative manner. While we might get our kicks out of America’s version of a sexy ad such as Paris Hilton slithering over a Bentley for Carl’s Jr or the Cleaning Hunk cleaning homes nearly naked for Xtra Pine or even Axe’s many sexually laced ads but there’s way more than a kick to be had from this promotional website for French fashion brand Shai which takes sex all the way to its full-on, X-rated orgasmic completion.
Agency7Seven has created a site where you can view men on men, women on women and women on men sex while rolling your cursor over their clothing to find out information about the individual piece of clothing. Trust us, it’s not long before you’ve forgotten this is a site trying to sell clothes and other distracting interests arise. The sulrty electronica song with the lyrics, “There’s no reason to be Shai” fits the mood perfectly. This is a site best viewed at home where the prying eyes of co-workers and bosses aren’t a problem.
While it is very racy, it is very well done and it’s definitely not sleazy, cheesy porn. It’s beautifully shot sex. There’s almost a feeling that this is just normal. That there’s nothing to be ashamed of or embarrassed about. It makes American Apparel look even more like the slut show it has become.
