Fashion Brand Pulls Offending Tiananmen Square Image From Campaign

  • 1 min read
oliver_sweeney.jpg

While we don’t profess to know all the details behind the 1989 Tiananmen Square incident, an ad for men’s fashion brand Oliver Sweeney has used imagery from a day during the incident in its current ad campaign which has stirred complaint. It shows a man standing in front of a tank, just as in the famous Tiananmen Square photo, dressed in Oliver Sweeney garb.

In response to complaints today, Oliver Sweeney has removed the image from its stores as well as from its website and apologized for the controversy it caused.

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Steve Hall

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