If you like farms with pigs, cows, fish, farting farmers, aliens and atomic bombs that launch out of grain silos, you’re gonna love this new site for Butternuts Beer & Ale from Woods Witt Dealy & Sons. just click around and have fun. Don’t forget to click on the tractor in the back.
Along with the website, the campaign also includes print ads, table tents, packaging, posters and a MySpace page, all of which can be seen here. In one of the print ads, the cans are celebrated with the write-itself headline, Nice Cans. The ad is also carries a blue ribbon honoring the breweries position as best brewery in Garrattsville, New York. Not that there’s any other brewers there which , of course, is the entire point of the ribbon.
Dubbed “farmhouse ale” (whatever that is) the beer’s got great names like Porkslap, Heinnieweisse and Moo Thunder. If a microbrewer has to set itself apart from the pack, aligning the brand with farm nomenclature is certainly one way to do it.
