Fancy Ads Promote Lame Products

Writing on SFGate, Peter Hartlaub comments on the oddity of George Clooney selling Budweiser beer and those fancy Olive Garden ads that make you feel like your in Tuscany with famous chefs rather than in downtown nowhere with people who’d rather be anywhere than serving you food. Hartlaub’s point, which is not new, is that advertising casts a false glow on the item it is selling. It creates fake scenarios and made up realities all in the name of fooling people that life will just be better if you drink a Bud. While we’ve heard the argument before, it’s always refreshing to wallow in the woes of advertising and how far removed it is from reality. And, what’s more, how accepted that alternative reality has become.

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Steve Hall

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