Famous ‘Die Hard’ Line…Well, Part of It…Emblazons Buss Sides

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Recently, Entertainment Weekly anointed Bruce Willis’ Die Hard the best action movie of all time. It’s 19 years later and the man is again returning to the role of John McClane for a fourth time. To promote the movie, buses have been plastered with large posters – images of which sent to us by Adrants reader Dario Meli – that read “Yippe Ki Yay Mo” with half of the “o” cut off in a nod to the famous line in the movie which opens June 27.

The few who haven’t seen the movie might react with the poster-worthy response, “What the Fu”

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Steve Hall

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