Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed’s dime. (Your tax dollars at work! …Just sayin’.)
Instead of advocating marriage’s benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: “Make your wedding a beginning not an end.” That could use a comma. But whatever.
How far the happy couple’s come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire’s still toasty and when the man’s made all the preparations.
Data from Family Resources’ target area finds nine in 10 people either are married or want to be. About 50 percent who get married get divorced. Salter>Mitchell decided the best thing to do would be to make them think twice about committing before popping the question.
Guess we won’t be seeing any white picket fences or fat Cupids.
The spot kicks off a six-month outreach to change how people perceive wedlock. “If it works, by next year, people won’t just be thinking about whether to get married or not. They’ll be thinking of what kind of marriage … they want,” said Peter Mitchell of Salter>Mitchell.
