It’s no secret we like self-deprecating humour in part because that’s half the work done for us, so we couldn’t help warming to the print campaign for Juicing the Orange, Pat Fallon’s new creativity-oriented business book.
Toying with the defining moment in which a doe-eyed child looks up at mom and asks where babies come from, to which mom immediately spits out an improbable lie, Fallon’s print ads add citrusy twist to a domestic nightmare and lend the sense that irreverent ideas remain good medicine for the changing threads of business. Check out variations hither and thither. – Contributed by Angela Natividad
